Position Summary

The Performance Marketing Manager will be responsible for planning, executing, optimizing, and scaling paid marketing campaigns across Google, Meta, LinkedIn, YouTube, and other digital advertising platforms.

Key Responsibilities Paid Advertising Strategy
- Develop and execute performance marketing strategies across all business verticals. Plan monthly and quarterly lead generation campaigns. Manage advertising budgets effectively to maximize ROI. Create customer acquisition strategies for different business segments.

Google Ads Management
- Search Campaigns Display Campaigns Performance Max Campaigns YouTube Advertising Remarketing Campaigns Lead Form Campaigns

Responsibilities:
- Keyword planning and bidding strategies. Ad copy creation and testing. Landing page optimization. Conversion tracking setup. Cost-per-lead optimization.

Meta Ads Management
- Facebook Lead Generation Campaigns Instagram Lead Campaigns Retargeting Campaigns Awareness Campaigns Webinar Registration Campaigns

Responsibilities:
- Audience creation and segmentation. Ad creative testing.



Campaign optimization. Funnel development.

LinkedIn Advertising
- B2B Lead Generation Campaigns Membership Acquisition Campaigns Event Registration Campaigns Executive Branding Campaigns

Target Audience:
- MSME Owners Business Owners Startup Founders Chartered Accountants Consultants Corporate Executives

Funnel & Landing Page Optimization
- Build high-converting landing pages. Improve lead conversion rates. Conduct A/B testing. Optimize customer journeys.

Marketing Automation Integration

Analytics & Reporting

Monitor and optimize:
- Cost Per Lead (CPL) Cost Per Acquisition (CPA) Return on Ad Spend (ROAS) Conversion Rate Lead Quality Funnel Performance

Prepare:
- Weekly Campaign Reports Monthly ROI Reports Lead Quality Reports Growth Dashboards

Campaign ObjectivesMSME Loans

Generate qualified inquiries for:
- Business Loans Working Capital Loans CGTMSE Loans Machinery Loans Startu

📌 Performance Marketing Manager (Connaught Place)
🏢 Indian MSME Helpline
📍 Connaught Place