Company: Digital Mitro Pvt. Ltd.
Location: Kolkata (Work From Office)

Job Type: Full-Time
Experience: 1-5 Years

Job Overview

If you are data-driven, analytical, and passionate about digital marketing, we would love to hear from you.

Key ResponsibilitiesSearch Engine Optimization (SEO)
- Develop and execute comprehensive SEO strategies to improve organic rankings and website visibility.
- Conduct keyword research, competitor analysis, and content gap analysis.
- Perform on-page SEO optimization including meta tags, content recommendations, schema markup, and internal linking.
- Carry out technical SEO audits and resolve issues related to indexing, crawlability, Core Web Vitals, and website performance.
- Monitor website rankings, traffic, and SEO performance metrics.
- Implement white-hat link-building and off-page SEO strategies.
- Collaborate with content and development teams to improve search performance.
- Stay updated with Google algorithm changes and SEO best practices.

Google Ads (PPC)
- Create, manage, and optimize Google Ads campaigns (Search, Display, Performance Max,



and Remarketing).
- Perform keyword research and audience targeting for paid campaigns.
- Monitor campaign budgets, bids, CTR, CPC, CPA, and conversion performance.
- Conduct A/B testing of ad copies, landing pages, and campaign strategies.
- Track conversions and implement campaign optimization techniques.
- Generate regular performance reports and actionable insights.

Required Skills:
- 3+ years of hands-on experience in SEO and Google Ads.
- Solid knowledge of:
- Google Analytics 4 (GA4)
- Google Search Console (GSC)
- Google Ads
- Google Tag Manager (GTM)
- Ahrefs
- SEMrush
- Screaming Frog
- Google Keyword Planner
- Strong understanding of technical SEO concepts.
- Experience with conversion tracking and performance reporting.
- Knowledge of WordPress and basic HTML/CSS is preferred.
- Excellent analytical and problem-solving skills.

Preferred Qualifications
- Bachelor's degree i

📌 SEO Executive (Bidhannagar)
🏢 Digital Mitro Private
📍 Bidhannagar