Location: Sovabazar, Kolkata (On-site)
Organisation: Institute of NeuroDevelopment (IND)
Employment Type: Full time
Experience Required: Minimum 1+ year of relevant digital marketing experience
About the Institute of NeuroDevelopment (IND)
The Institute of NeuroDevelopment (IND) is a mission-driven organisation dedicated to transforming developmental outcomes for children and empowering parents through structured programmes, implementation systems, and educational initiatives.
As IND expands its digital presence, we are seeking a Digital Marketing Executive who can help strengthen our website visibility, organic search performance, digital campaigns, and overall online growth.
Role Overview
We are looking for a technically competent and execution-focused Digital Marketing Executive who has practical experience in:
- Website management
- WordPress
- Search Engine Optimization (SEO)
- Google Ads
- Google Analytics
Key Responsibilities
A. Website & WordPress Management
- Manage and update WordPress websites.
- Create and modify pages,
posts, landing pages, and forms.
- Ensure website content remains accurate and up-to-date.
- Coordinate with designers and content teams for website improvements.
- Monitor website performance and usability.
B. Search Engine Optimization (SEO)
On-Page SEO
- Keyword research and mapping.
- Optimization of titles, meta descriptions, headings, URLs, and internal linking.
- Content optimization for search visibility.
- Technical SEO coordination where required.
Off-Page SEO
- Backlink acquisition and outreach activities.
- Directory submissions and citation building.
- Competitor backlink analysis.
- Monitoring domain authority and link profile health.
C. Google Ads Management
- Create and manage Google Search campaigns.
- Monitor keyword performance and bidding strategies.
- Optimize campaigns for lead generation and ROI.
- Analyze campaign results and recommend improvements.
- Coordinate la
📌 Digital Marketing Executive (Kolkata)
🏢 Institute Of NeuroDevelopment
📍 Kolkata
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