Roles & Responsibilities
- Build segmented campaigns based on customer behavior — recent buyer, repeat buyer, dormant, high-AOV, category-specific
- Set up automation flows — welcome series, abandoned cart, post-purchase, win-back, replenishment, review request
- Monitor deliverability metrics — open rate, CTR, unsubscribe rate, spam complaints, bounce rate

2. App Push Notification Marketing
- Plan daily and weekly push notification calendar for the OrganicBazar mobile app
- Segment app users for targeted push by behavior, geography, purchase recency, and category interest
- Write short, conversion-driving push copy that respects user attention and avoids notification fatigue
- Coordinate with AppBrew dashboard for push scheduling, deep links to product pages, and performance analytics
- A/B test send times, copy variants, and deep-link destinations for highest CTR
- Track CTR, opt-out rate, conversion, and revenue per push campaign

3. WhatsApp Marketing
- Own end-to-end WhatsApp marketing on WATI platform — broadcasts, drip flows, post-purchase nudges, win-back campaigns




- Get WhatsApp templates approved through Meta Business approval cycle for promotional and utility messages
- Drive opt-in list growth via website, app, post-purchase, and order delivery touchpoints (double opt-in compliance)
- Set up automated WhatsApp flows for abandoned cart recovery, abandoned checkout recovery, COD-to-prepaid nudges, replenishment reminders, and review requests
- Build segment-wise broadcasts (new buyers, repeat buyers, dormant, category-specific) with conversion-driving CTAs and deep links
- Coordinate with CX team for clear ownership split — marketing owns outbound campaigns, CX owns inbound conversations
- Comply with WhatsApp Business Policy — no spammy frequency, respect 24-hour customer service window, monitor opt-out rate
- Track CTR, conversion rate, opt-out rate, and revenue per WhatsApp campaign

4. Influencer Marketing
- Identify, source, and onboard relevant influen

📌 Digital Marketing Executive (Narsinghpur)
🏢 Healthunbox
📍 Narsinghpur