Role Overview

Responsible for customer engagement, retention & lifecycle marketing through personalized communication strategies and premium customer experience initiatives.

Key Responsibilities:
- Plan & execute CRM strategies aligned with brand positioning
- Build lifecycle journeys - welcome, post-purchase, festive, reactivation etc.
- Develop customer segmentation & personalized campaigns
- Design retention & loyalty programs to increase repeat purchases
- Coordinate with design, marketing & customer support teams
- Enhance post-purchase experience & premium customer touchpoints

Requirements:
- 1-3 years experience in CRM / Retention Marketing / Lifecycle Marketing
- Background in Jewellery, Fashion, D2C or Premium Brands preferred
- Robust knowledge of customer segmentation & automation tools
- Analytical mindset with performance tracking skills
- Good communication & storytelling ability
- Customer-first approach with strong attention to detail

Pay: ₹300,000.00 - ₹400,000.00 per year

Work Location: In person

📌 CRM Executive(Jewellery) (Mumbai)
🏢 Bombay Surgical
📍 Mumbai