Job Title: Digital Marketing Manager
- (SEO | Paid Ads | Social Media | Branding)_

Company Name: TruckGuru
Industry: Transportation & Logistics
Location Address: 507 Krishna Platina,, New VIP Rd, opp. Earth icon, Sardar Estate, Sayaji Park Society, Vadodara, Gujarat 390018

Job Type: Full-time / Part time / Internship / Commission / Walk-In

Job Overview

Key Responsibilities1. SEO (Search Engine Optimization)
- Perform keyword research and identify high-intent search terms.
- Optimize on-page SEO (meta tags, content, internal linking).
- Execute off-page SEO strategies including backlink building and outreach.
- Monitor keyword rankings, organic traffic, and website performance.
- Conduct competitor SEO analysis and suggest improvements.

2. Paid Advertising (PPC & Performance Marketing)
- Plan, execute, and optimize paid campaigns on Google Ads, Facebook, LinkedIn, YouTube, etc.
- Manage budgets, bidding strategies, ad creatives, and A/B testing.
- Perform negative keyword analysis to reduce wasteful spend.
- Monitor competitor PPC campaigns and keyword trends.




- Write and optimize high-converting ad copies.
- Analyze campaign data and continuously improve ROI.

3. Social Media Marketing (SMM)
- Build and execute social media strategies through audience and competitor research.
- Set up and optimize company profiles on Facebook, Instagram, LinkedIn, YouTube, and other platforms.
- Create, schedule, and manage engaging posts and campaigns.
- Track social media metrics, insights, and trends to improve engagement.
- Handle audience interaction and brand communication.

4. Branding & Content
- Maintain consistent brand messaging across all digital platforms.
- Support branding initiatives and digital campaigns.
- Collaborate with internal teams for marketing alignment.
- Analyze competitor branding strategies for market opportunities.

5. Analytics & Reporting
- Track performance using Google Analytics, Google Ads, SEMrush, social insights, etc.
- Prepare regular per

📌 Senior Digital Marketing Manager (Vadodara)
🏢 TRUCKGURU
📍 Vadodara