LEADSPACE is looking for a Media Planner & Buyer specializing in Out-of-Home (OOH) advertising who can strategically plan, negotiate, and execute high-impact outdoor campaigns. This role combines analytical planning with solid vendor negotiation to secure premium media inventory and maximize campaign ROI.
Key Responsibilities
- Develop and execute OOH media plans aligned with client goals
- Identify and evaluate prime outdoor advertising locations (billboards, hoardings, transit media, etc.)
- Conduct market research, traffic analysis, and audience targeting:
- Handle media buying, including rate negotiation and inventory booking
- Build and maintain strong relationships with media vendors and site owners:
- Prepare client presentations, proposals, and media strategies:
- Ensure smooth campaign execution and monitoring:
- Coordinate for creative placements and site branding:
- Collect and share proof of execution (photos, reports):
- Analyze campaign performance and provide post-campaign reports:
- Track competitor activity and stay updated on OOH trends
Required Skills & Qualifications
- Bachelor’s degree in Marketing / Advertising / Business
- 2-5 years of experience in Media Planning & Buying (OOH preferred):
- Strong knowledge of local outdoor media landscape (Hyderabad preferred):
- Excellent negotiation and vendor management skills:
- Proficiency in MS Excel & PowerPoint:
- Strong analytical and communication skills
- Ability to handle multiple campaigns simultaneously
Preferred Skills
- Experience with billboards, metro ads, bus shelters, transit media:
- Knowledge of site mapping, traffic insights, and audience profiling:
- Experience in campaign visualization/mockups