Key Responsibilities
- Plan and execute digital marketing campaigns across platforms (Google Ads, Meta Ads, etc.)
- Manage and optimize social media marketing strategies
- Drive customer acquisition and retention campaigns:
- Handle SEO & SEM to improve website traffic and ranking
- Analyze campaign performance using tools like Google Analytics
- Collaborate with design and content teams for creatives and campaigns
- Conduct market research and competitor analysis
- Develop strategies to increase conversion rates and ROI:
- Work closely with sales/product teams to align marketing goals
Preferred Skills (Bonus)
- Experience in e-commerce marketing:
- Knowledge of automation tools / CRM:
- Content creation or copywriting skills
- Basic knowledge of graphic tools (Canva, Photoshop)