Job Overview:
Key Responsibilities:
- Plan, create, and manage PPC campaigns on platforms like Google Ads, Meta Ads Manager, and Microsoft Advertising
- Conduct keyword research and competitor analysis
- Optimize campaigns for performance (CTR, CPC, CPA, ROI)
- Write compelling ad copy and test variations (A/B testing)
- Monitor daily campaign performance and adjust bids/budgets
- Track conversions using tools like Google Analytics and Google Tag Manager
- Generate reports and present insights to stakeholders
- Stay updated with PPC trends, algorithm changes, and new features
- Strong knowledge of keyword research and bid strategies
- Familiarity with analytics and reporting tools
- Good understanding of SEO and digital marketing principles
- Analytical mindset with attention to detail
- Basic knowledge of HTML/CSS (optional but helpful)
- Robust communication and time management skills
Preferred Qualifications:
- Certification in Google Ads Certification
- Experience with e-commerce campaigns
- Knowledge of remarketing and audience targeting strategies