Organization: Pathfinder Educational Institute
Location: Hazra, Kolkata
Salary: ₹ 5000 per month
Employment Type: Full-time (3 months)
About Pathfinder Educational Institute
Pathfinder Educational Institute is a leading academic organization committed to delivering high-quality education and empowering students to achieve academic excellence. We are seeking a creative and experienced Marketing Executive Intern to join our team and strengthen our brand presence across.
Job Summary
We are looking for a proactive and communicative Marketing Research Intern to help us understand the brand image of Pathfinder among parents and students. The intern will conduct surveys, gather feedback, and analyze perceptions to help improve our positioning and communication strategy.
Key Responsibilities
- Conduct surveys and structured interviews with parents and students
- Collect feedback on brand awareness, reputation, and overall perception
- Design simple questionnaires (online & offline)
- Compile and organize survey data
- Analyze responses and identify key insights and trends
- Prepare weekly reports and a final summary presentation
- Provide actionable suggestions based on findings
Skills & Qualifications
- Currently pursuing or recently completed a degree in Marketing, Business Administration, Communications, or related field.
- Strong communication and interpersonal skills.
- Ability to conduct surveys (online & offline) and analyze data.
- Basic knowledge of digital marketing and social media platforms.
- Good understanding of branding concepts.
- Proficiency in MS Excel/Google Sheets for data analysis is preferred.
- Self-motivated and detail-oriented.
What You Will Gain
- Hands-on experience in brand research and marketing strategy.
- Exposure to real-time market analysis.
- Prospect to directly contribute to brand positioning.
- Internship completion certificate.
- Stipend of ₹5,000 per month.