Role Overview:
As an Amazon Ads Expert, you will be the driving force behind our brand's growth and profitability on the Amazon platform. You won't just "run ads" you will architect full-funnel strategies using Sponsored Products, Brands, and Display, and potentially Amazon DSP. Your goal is to maximize Market Share and Total ROAS while keeping a razor-sharp eye on ACoS and TACoS.

Key Responsibilities:
1. Strategic planning: Develop and execute comprehensive Amazon Advertising strategies aligned with product lifecycles (Launches vs. Evergreen brands).
2. Campaign management: End-to-end setup and daily management of sponsored products, sponsored brands (video/storefront), and sponsored display.
3. Optimization & bidding: Execute advanced bid management strategies and keyword harvesting to improve conversion rates while reducing wasted spend.
4. Data analysis & reporting:



Create weekly/monthly performance dashboards tracking KPIs like ACoS, TACoS, ROAS, CTR, and Conversion Rate (CVR).
5. Listing synergy: Collaborate with the content team to ensure "Retail Readiness" optimizing titles, bullet points, and A+ content to maximize the traffic your ads generate.
6. Competitive intelligence: Monitor competitor movements, pricing shifts, and category trends to proactively adjust our defensive and offensive ad strategies.
7. Experimentation: Run rigorous A/B tests on ad creatives, landing pages (Storefronts), and custom images to continuously lift performance.

Pay: ₹25,000.00 - ₹35,000.00 per month

Work Location: In person

📌 Amazon PPC Expert (Indore)
🏢 Rankastic Media and Tech Solutions
📍 Indore