Job ID: 124230

Employment Type: Full Time

Reference:
Work Experience: 5.0 Year(s) To 10.0 Year(s)

CTC Salary: Not Disclosed by Recruiter

Function: Sales / BD

Industry: Cement/Concrete/Readymix - Building Materials

Qualification: MBA/MMS/MPM/PGDM - Marketing

Location:
- Surat
- Vadodara/baroda

Job Title: Area Sales Manager - Retail Sales

Location: Surat & Baroda (Vadodara)
Reporting To: Regional Sales Manager -Retail

Role Purpose

The Area Sales Manager - Retail Sales will be responsible for driving secondary sales, strengthening the dealer-distributor network, expanding market coverage, and achieving volume and value targets across Surat and Baroda markets. The role demands strong execution, relationship management, and local market understanding.

Key Responsibilities

Sales & Market Expansion
- Achieve monthly, quarterly, and annual sales targets for Surat & Baroda territories.
- Drive secondary sales through effective retailer and dealer engagement.
- Increase market penetration in têxtile belts, industrial areas, and residential markets.




- Identify current outlets, sub-dealers, and growth pockets in assigned locations.

Distributor & Channel Management
- Manage appointed distributors; ensure proper stock planning and liquidation.
- Appoint new distributors/sub-dealers where required to improve coverage.
- Maintain distributor ROI, credit control, and claim settlements.
- Resolve channel conflicts and ensure smooth market functioning.

Team Management
- Lead and guide Sales Officers / Sales Executives.
- Conduct joint field visits, training, and regular performance reviews.
- Ensure discipline in beat planning, reporting, and daily market working.

Retail Execution & Visibility
- Ensure effective product placement, signage, and in-shop branding.
- Execute company schemes, promotions, and trade marketing activities.
- Monitor competitor pricing, schemes, and market movements.

Coordination & Reporting
- Prepare daily, weekly, and monthly MIS and sales foreca

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