Job Description Designation: Regional Sales Manager (South India)
Job Location: Bengaluru / Hyderabad
Job Summary
The Regional Manager Sales (South) will drive the end-to-end sales strategy, volume growth, and numeric distribution of our frozen food portfolio across traditional retail channels ( Kirana stores, standalone food marts, provision stores, and local multi-brand outlets).
This role is critically focused on expanding our traditional distributor and super stockiest network in the South India, ensuring uninterrupted cold chain integrity at the retail level, managing extensive field sales teams, and driving robust secondary sales metrics.
Key Responsibilities
1. Sales & Distribution Strategy
- Target Achievement: Own, plan, and execute the South India sales roadmap to achieve monthly, quarterly, and annual primary and secondary sales targets.
- Territory Expansion: Drive deep market penetration across Tier 1, Tier 2, and Tier 3 cities in South India, ensuring high numeric and weighted distribution for ready-to-cook, ready-to-eat, and frozen snack categories.




- ROI Management: Manage the regional commercial budget, including trade margins, ROI calculations for general trade distributors, and regional market investments.

2. Distributor & Cold Chain Infrastructure Management
- Network Appointment: Identify, evaluate, and appoint specialized Frozen Food Distributors and Super Stockists across major South Indian clusters.
- Cold Chain Governance: Ensure all appointed trade partners possess the required cold-room or deep-freezing infrastructure. Routinely monitor and enforce cold chain compliance to eliminate temperature breaks during local transit.
- Asset Management: Oversee the deployment, servicing, and geo-tracking of company-owned chest freezers and visicoolers placed across high-potential General Trade outlets.

3. Market Execution & Trade Marketing
- Beat & Route Optimization: Formulate disciplined Permanent Journey Plans (PJP) for the field team to ensure

📌 Regional Sales Manager (Bengaluru)
🏢 Iscon Balaji Foods
📍 Bengaluru