Job Description
Drive Allison Transmission's market expansion and brand leadership across India's commercial vehicle sector. As Assistant General Manager - Marketing, you will spearhead integrated marketing strategies for On-Highway Truck and Bus segments, Off-Highway applications, and Defense programs—directly influencing revenue growth and market share in one of the world's fastest-growing mobility markets. This role combines strategic market development with hands-on execution, positioning you as a key architect of Allison's success throughout the region.
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n ESSENTIAL FUNCTIONS
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n Strategic Planning & Execution
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- Partner with senior management to develop and execute comprehensive marketing programs, strategies, and campaigns that drive measurable business resultsn
- Lead market segmentation analysis and develop segment-specific strategies in collaboration with regional country teamsn
- Design and implement marketing plans that communicate Allison's core value proposition: performance, productivity, efficiency, and reliabilityn

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n Market Development & Intelligence
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- Identify and quantify market opportunities for current Allison products, providing critical insights for product specifications tailored to Indian requirementsn
- Conduct market analysis and competitive intelligence to track evolving marketplace dynamics and inform strategic decisionsn
- Establish data management and tracking systems to optimize marketing effectiveness and support sales growth initiativesn

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n Cross-Functional Leadership
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- Coordinate with Asia-Pacific team members to ensure consistent, effective marketing strategies that accelerate sales growth across Indian
- Support cross-regional opportunities and Strategic Insight initiatives to maintain Allison's competitive advantage globallyn
- Collaborate with internal departments and external partners on strategic projectsn
- Brand Building & Communicationsn
- Develop regional marketing tools

📌 Assistant General Manager (New Delhi)
🏢 Allison Transmission
📍 New Delhi