Job Description
Company: B-Tech Digital Agency
n Location: Coimbatore
n Job Type: Full-Time
n Experience: 0– Years Preferred
About the Role nB-Tech Digital Agency is looking for a Performance Marketer with hands-on experience in Meta Ads, Lead Generation and Social Media Management .
nThe ideal candidate should be able to plan, execute, monitor and optimize digital advertising campaigns with a strong focus on generating quality leads and measurable results for clients .
Roles & Responsibilities n
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- Plan, create and manage Facebook & Instagram (Meta) Ad campaigns n
- Handle Lead Generation, Traffic, Engagement and Conversion campaigns n
- Research and create relevant target audiences, custom audiences and retargeting audiences n
- Monitor and optimize campaigns to improve CPL, CPC, CTR, CPA and overall ROI n
- Perform A/B testing on creatives, ad copy, audiences and campaign strategiesn
- Identify winning campaigns and scale them effectivelyn
- Coordinate with the Graphic Design & Content Team for ad creativesn




- Manage clients' Facebook & Instagram social media accounts n
- Plan and maintain social media content calendarsn
- Monitor campaign budgets and daily ad spendn
- Analyse lead quality and campaign performancen
- Prepare weekly/monthly performance reports n
- Provide recommendations to improve client campaign resultsn
- Stay updated with Meta Ads trends, algorithm changes and digital marketing strategies n

Required Skills n
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- Robust practical knowledge of Meta Ads Manager n
- Facebook & Instagram Advertisingn
- Lead Generation Campaignsn
- Audience Targeting & Retargetingn
- Campaign Optimizationn
- A/B Testingn
- Social Media Managementn
- Basic understanding of Meta Pixel and conversion trackingn
- Ability to analyse campaign metrics and make data-driven decisionsn
- Good communication and team coordination skillsn

Added Advantage nKnowledge or experience in:
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- Google Adsn
- Google Analytics 4 (GA4)n
- Go

📌 PERFORMANCE MARKETER (Coimbatore)
🏢 B-Tech Digital Agency
📍 Coimbatore