Location: Delhi
Experience: 2–4 Years
Industry: Advertising / Mainline Advertising
Employment Type: Full-time

About the Role
We are looking for a creative and concept-driven Copywriter with 2–4 years of experience in a mainline advertising agency to join our creative team in Delhi.
The ideal candidate should be passionate about advertising, have a strong command of language, and be able to turn a brief into a solid, original and compelling communication idea .
The role will involve working closely with Art Directors, Creative Directors, Strategy and Client Servicing teams to develop integrated campaigns across TV, Print, Radio, Outdoor and Digital .

Key Responsibilities
Creative Conceptualisation
- Understand creative briefs and translate them into strong communication ideas.
- Develop campaign concepts, big ideas, taglines, headlines and campaign narratives .
- Participate actively in brainstorming and ideation sessions.
- Develop ideas that are relevant to the brand, audience and communication objective.




- Work closely with Art Directors to ensure that copy and visual ideas complement each other .

Copywriting & Campaign Development
- Write compelling and engaging copy for:
- Print advertisements
- TVCs and film scripts
- Radio spots
- Outdoor/OOH
- Digital and social media
- Brochures, presentations and other brand communication
- Develop short-form and long-form copy while maintaining the brand's tone and personality.
- Adapt campaign ideas and messaging across different media without losing the core thought.
- Write scripts, storyboards and communication narratives for films and other audio-visual content.

Required Skills & Competencies
- Excellent command of English , both written and verbal.
- Strong creative and conceptual thinking .
- Ability to write sharp, memorable and impactful copy.
- Strong understanding of advertising and brand communication .
- Ability to develop ideas beyond just writing lines.
- Strong storytelling and script-writing abilities

📌 Copywriter (India)
🏢 R K SWAMY
📍 India