JOB DESCRIPTION
TimesPro is seeking a data-driven and results-oriented Performance Marketing Manager to spearhead the growth of our mobile app. You will be an individual contributor to begin with, responsible for crafting and executing high-performing app marketing campaigns. As you demonstrate success, you will have the prospect to build and lead a team focused on app user acquisition and engagement.
Responsibilities:
Lead Strategy Planning for App Install Channel for TimesPro : Leverage your expertise in paid advertising platforms (Facebook, Google Ads, etc.) and affiliate marketing to drive app installs and user acquisition.
Drive App Registrations through Web Campaigns : Along with App Installs, this role also has the opportunity to drive App Registrations through Web Search Campaigns.
Optimize for Lower Funnel Metrics: Go beyond installs and optimize campaigns for key in-app engagement metrics aligned with TimesPros business goals.
Mobile Measurement Mastery:
Utilize experience with mobile measurement platforms like AppsFlyer or Adjust to accurately track app performance and user behavior.
Campaign Strategist: Analyze data from past campaigns, competitor trends, and market insights to inform strategic campaign decisions and media plan development.
Data-Driven Optimization: Continuously monitor campaign performance, analyze results, and make data-backed adjustments to maximize ROI and campaign efficiency.
Creative Collaboration: Collaborate with the creative team to ensure that ad copy, content, and creatives resonate with target audiences and drive user acquisition.
Stakeholder Collaboration: Ability to work, strategize cross functionally internally with internal stakeholders and externally with agencies and partners.
Reporting Insights: Prepare comprehensive daily, weekly, and monthly reports that provide actionable insights on campaign performance, user acquisition costs, and user engagement.
Team Leadership: Lead the App Marketing team to drive planning,