06 Sep
|
Spyne
|
Gurugram
We are seeking a strategic and motivated Product Marketing & Content Strategist to lead the creation, development, and execution of content strategies that resonate with our target audience. As a key player at Spyne, you will own product messaging and content marketing initiatives, shaping the way our customers understand and engage with our offerings. You will collaborate closely with product, sales, and customer success teams to craft compelling content that drives demand, accelerates growth, and positions Spyne as a leader in the visual content automation space.
This role requires a balance of product marketing expertise and content strategy skills, with a focus on creating engaging materials across multiple channels, including the website, sales collateral, pitch decks, email marketing, and beyond. A deep understanding of the B2B SaaS market and a passion for storytelling will be critical to success.
What will you do
Product Marketing Strategy
- Develop product positioning, messaging, and go-to-market strategies that highlight Spyne's value proposition,
resonating with key audiences such as automotive and e-commerce businesses.
- Collaborate closely with the product team to translate Spyne's AI-powered features into explicit, compelling messaging that differentiates us in the market.
- Drive product launches and feature updates by crafting strategic marketing plans, ensuring alignment across marketing, product, and sales teams.
- Create and maintain sales enablement materials, including pitch decks, case studies, and product one-pagers, ensuring the sales team is equipped with the resources needed to close deals.
Content Strategy & Management
- Own the structure and content of Spyne's website, ensuring it serves as a primary hub for lead generation and provides an optimal user experience.
- Lead the development of a content strategy that aligns with Spyne's business objectives, driving traffic, engagement, and conversions across digital channels.
- Own the creatio
📌 Product Marketing Manager (Gurugram)
🏢 Spyne
📍 Gurugram