Mendu Herbs is hiring a Google Ads Expert who doesn’t just run campaigns, but deeply analyzes subjects, angles, and offers to decide what landing pages to build and run.
What you will do:
Own end-to-end Google Ads strategy (Search, Shopping, Performance Max, Display/YouTube as needed).
Analyze subjects, advantages, and customer pain points to identify high-potential angles and offers for ads and landing pages.
Define which landing pages to create/optimize (by product, benefit, audience, and geo) and work with our team to execute.
Build and optimize campaign structures around these angles (branded, non-branded, competitor, remarketing).
Manage and optimize Google Merchant Center and product feeds.
Implement and maintain accurate conversion tracking via GA4, GTM, and Google Ads (including Enhanced Conversions).




Run structured A/B tests on ad copy, creatives, audiences, and landing page variants.
Pace budgets, forecast performance, and protect margins while scaling spend.
Provide clear weekly reporting on spend, ROAS, CPA, conversion rate, and new-customer growth.
Must-have skills
Hands-on Google Ads for ecommerce/DTC (supplements/health & wellness is a plus).
Proven experience with Shopping, Search, and Performance Max at meaningful spend levels.
Strong ability to translate insights into landing page strategy (offers, angles, messaging, structure).
Solid skills in GA4, GTM, Merchant Center, and feed optimization.
Experience with Shopify

📌 Google ads expert (India)
🏢 Mendu Herbs
📍 India