Job DescriptionJob Title: Digital Sales - Group Lead
nReports to: MD.
nLocation: Bandra (East), Mumbai
nRole Overview
nThe Digital Sales - Group Lead is responsible for driving revenue growth through the sale of innovative digital advertising solutions across Mid-Day news platforms. You will lead the charge in identifying market trends, building relationships with top-tier agencies and brands, and developing custom content strategies that respect our editorial integrity while delivering high ROI for clients.
nKey Responsibilities
n1. Revenue Generation & Strategy
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- Direct Sales: Own the full sales cycle from prospecting to closing for high-value accounts.n
- Portfolio Management: Manage and grow a diverse portfolio of clients, including local businesses, national brands, and programmatic partners.n
- Yield Optimization: Collaborate with the operations team to maximize eCPM (effective cost per mille) across all digital inventory.n

n2. Product & Solution Development
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- Native Advertising:



Work with the editorial/creative studio to sell "sponsored content" that aligns with the newsroom's voice.n
- Multi-Channel Campaigns: Sell across display, newsletters, podcasts, video, and social media extensions.n
- Data-Led Selling: Utilize first-party data and audience segments (CDP/DMP) to offer hyper-targeted solutions to advertisers.n

n3. Strategic Partnerships
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- Agency Relations: Maintain robust ties with media buying agencies and independent trading desks.n
- Programmatic Oversight: Manage relationships with SSPs (Supply Side Platforms) and oversee Private Marketplace (PMP) deals.n

n4. Leadership & Analytics
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- Performance Tracking: Monitor KPIs using tools like Google Ad Manager, GA4, or HubSpot.n
- Market Intelligence: Stay ahead of industry shifts such as the phase-out of third-party cookies and the rise of AI in advertising.n

nRequired Skills & Qualifications
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- Experience: 5+ years in digital media sales, pref

📌 Digital Sales Lead (Maharashtra)
🏢 Mid Day
📍 Maharashtra