About the Role
Performance Guru works with premium brands and real estate developers to create AI-generated video content that is indistinguishable from high-end traditional production. We already have the technical execution covered — AI video editors who can generate, stitch, and composite footage. What we need is someone to own the creative vision behind every piece of content: what we show, how we show it, when we cut, and what it feels like.

This is a direction role. You will be the person who looks at a raw AI video draft and says "the pacing is wrong here," "this needs a slower push-in," "the music should build here, not there," or "we need to open on the facade at golden hour, not the lobby." You think like a film director and a brand strategist at once.
What You'll Own
- Visual storytelling — defining the narrative arc of every video: what story a 30-second property walkthrough or brand film is actually telling, not just what it shows
- Shot direction — specifying camera movement, framing, angles, and sequencing for AI-generated shots (drone reveals, interior push-ins,



lifestyle cutaways, hero shots)
- Pacing & transitions — deciding cut timing, transition style, and rhythm so videos feel cinematic rather than assembled
- Sound & music direction — selecting or briefing music, sound design, and how audio should sync to visual beats
- Creative briefs — translating a client's brand positioning (luxury, minimalist, aspirational, heritage, etc.) into a concrete shot list and mood direction for the production team
- Quality control — reviewing AI-generated drafts against your creative brief and giving specific, actionable direction for revisions
- Reference building — maintaining a library of cinematographic references (real estate cinematography, luxury brand films, top commercial directors) to brief against
What You Won't Do
- Manage client accounts or sales (that sits with account/strategy teams)
Who You Are
- Background in film direction, cinematography, com

📌 Creative Director (Karamadai)
🏢 Per4mance Guru (Not Just A Performance Marketing Agency)
📍 Karamadai