This role is for one of Weekday’s clients
Salary range: Rs 1000000 - Rs 1800000 (ie INR 10 - 18 LPA)

Min Experience: 5+ years
Location: Pune, Maharashtra, India
JobType: full time

The AVP - Performance Marketing (Paid Media) is a senior strategic leader owning the paid media charter across a portfolio of key client accounts. This role involves setting account-level strategy, owning P&L-linked; performance outcomes, building and scaling a high-performing team, and acting as the primary strategic point of contact for senior client stakeholders. You will shape agency-wide paid media practice, identify new business opportunities, and represent the paid media function in critical client and platform-partner conversations.

Requirements

Key Responsibilities
- Own the strategic direction and performance outcomes for a portfolio of paid search/paid media accounts, ensuring alignment with client business goals and revenue targets.
- Serve as the senior strategic point of contact for client leadership, driving trust, retention, and expansion at the relationship level.




- Lead quarterly/annual business reviews with senior client stakeholders, translating performance data into business-level strategic recommendations.
- Build, mentor, and manage a team of Performance Marketing Managers, Associates, and Senior Associates — driving capability building, performance management, and career development.
- Define and institutionalize account strategy frameworks, playbooks, and best practices across the paid media function.
- Own P&L; accountability for assigned accounts, including budget efficiency, forecasting, and margin management.
- Drive cross-account and cross-channel growth by identifying whitespace within existing clients and partnering with leadership on new business pitches.
- Build and maintain strategic relationships with platform partners (Google, Meta, Bing, SA360) to secure early access to betas, features, and co-marketing opportunities.
- Set benchmarks for campaign pe

📌 AVP - Performance Marketing (Paid Media) (Pune)
🏢 Weekday AI
📍 Pune