Regional Sales Manager (South India) Job Location: The Regional Manager Sales (South) will drive the end-to-end sales strategy, volume growth, and numeric distribution of our frozen food portfolio across traditional retail channels ( Kirana stores, standalone food marts, provision stores, and local multi-brand outlets).

This role is critically focused on expanding our traditional distributor and super stockiest network in the South India, ensuring uninterrupted cold chain integrity at the retail level, managing extensive field sales teams, and driving robust secondary sales metrics.

Sales & Distribution Strategy

Target Achievement: Own, plan, and execute the South India sales roadmap to achieve monthly, quarterly, and annual primary and secondary sales targets.

ROI Management: Manage the regional commercial budget, including trade margins, ROI calculations for general trade distributors, and regional market investments.

Network Appointment: Identify, evaluate, and appoint specialized Frozen Food Distributors and Super Stockists across major South Indian clusters.





Routinely monitor and enforce cold chain compliance to eliminate temperature breaks during local transit.

Asset Management: Oversee the deployment, servicing, and geo-tracking of company-owned chest freezers and visicoolers placed across high-potential General Trade outlets.

Formulate disciplined Permanent Journey Plans (PJP) for the field team to ensure maximum market coverage, high productivity, and consistent line-fill per call.

In-Store Visibility: Collaborate with the Trade Marketing team to secure premium placement for company freezers and ensure the deployment of durable, moisture-resistant Point-of-Sale Materials (POSM) suitable for frozen environments.

Stock Rotation (FIFO): Train distributors and retailers on strict First-In, First-Out (FIFO) practices to manage the limited shelf-life of frozen goods and minimize market expiry claims.

Team Management: Direct, mentor, and monitor a robus

📌 Regional Sales Manager (Bengaluru)
🏢 Iscon Balaji Foods
📍 Bengaluru