Job DescriptionWe’re looking for a hands-on Performance Marketing Content Lead who can own the entire content journey for a fast-growing D2C Beauty & Personal Care brand l
NShould be comfortable with ideating, scripting, getting on camera, directing editors, reviewing creatives, and using performance data to continuously improve content.
N What you’ll own:
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- End-to-end performance content across video, static, website & marketplace/A+ content
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- Ideate and script high-performing video ads and scale output to 300–400 assets/month
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- Develop and test hooks across UGC, testimonials, founder-led, meme-style and other formats
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- Be comfortable getting on camera when required
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- Direct static creativesfor Meta, marketplaces and website product pages
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- Track CTR, Hook Rate, Thumb-stop Rate, Hold Rate, Conversion & ROAS and use insights to drive creative decisions
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- Work closely with the Performance Marketing team to translate campaign requirements into creative briefs
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- Manage and mentor Content Strategists, video editors and freelancers
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- Build SOPs and repeatable systems to scale creative output without compromising quality
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- Stay ahead of emerging D2C content formats, trends and creative approaches
N What we’re looking for:
N✅ 5–7 years of total experience (maximum)
N✅ Solid experience building performance content for a D2C brand
N✅ Proven understanding of CTR, Hook Rate, Thumb-stop Rate, CPM and ROAS
N✅ Strong creative instinct with the ability to identify what makes content stop the scroll
N✅ Hands-on experience in ideation, scripting and video direction
N✅ Comfortable being on camera
N✅ Experience with both video and static ad creatives
N✅ Exposure to website, marketplace and A+ content
N Target benchmarks:
NCTR: 1%+
NVideo Hook Rate: 25%+
N50% Hold Rate: 10%+

📌 Title - Content Lead -c - Gurgaon || Ctc Upto 25 Lpa || Fast-Growingc Beauty & Personal Care Br (India)
🏢 Talentiser
📍 India