Key Responsibilities
Media Relations & Press Management
- Build, nurture, and manage long-term relationships with fashion editors, journalists, magazine houses, digital media platforms, and broadcast media across India and international markets.
- Drive consistent and high-quality press coverage — features, editorials, collection reviews, designer profiles, and brand stories — in priority publications and platforms.
- Draft and distribute press releases, media kits, collection notes, and brand narratives for all major launches, campaigns, and activations.
- Manage and maintain an up-to-date press database, coverage tracker, and media value reports.

Brand Storytelling & Communications
- Develop and own the brand's PR and marketing narrative, ensuring it is always consistent with the studio's creative vision and luxury positioning.
- Craft compelling brand stories around collections, milestones, collaborations, and the designer's creative journey for diverse audiences and media formats.
- Oversee all external brand communications, ensuring tone, language,



and aesthetic sensibility are aligned across every PR and marketing touchpoint.

Marketing & Campaign Management
- Plan and execute marketing campaigns around collection launches, key drops, and brand moments across digital, social, and offline channels, in step with the PR calendar.
- Own the brand's social media strategy and content calendar, ensuring every post reflects the studio's luxury positioning and creative point of view.
- Collaborate with the design and creative teams to develop marketing assets — campaign concepts, look-book narratives, and content briefs for shoots and shows.
- Track and report on marketing performance (reach, engagement, conversion where applicable) and use insights to refine campaign strategy.
- Manage marketing budgets and vendor relationships for campaign production, paid amplification, and content creation.

Celebrity Dressing & Red-Carpet PR
- Identify and manage strategic celebr

📌 Marketing And Public Relations Manager (Noida)
🏢 Gaurav Gupta Couture
📍 Noida