Company: Digiweave Mediatech LLP
Location: Thane
Work Mode: Work From Office
Experience: 2+ Years
Notice Period: Maximum 30 Days

About the Role
Digiweave is looking for a Performance Marketing Executive who can take ownership of paid campaigns and drive measurable results for our clients.
You will work on real D2C, E-commerce, Fashion, Lifestyle and FMCG brands, managing campaigns across Meta and Google Ads with a focus on leads, sales, conversions and growth.

Key Responsibilities
- Plan, execute and optimise campaigns across Meta Ads and Google Ads .
- Drive leads, sales, conversions and customer acquisition through paid marketing.
- Manage campaign setup, targeting, budgets, optimisation and scaling.
- Monitor key metrics including ROAS, CPA/CAC, CPL, CTR, CPC, CPM and conversion rate .
- Analyse campaign performance and take data-driven optimisation decisions.
- Conduct A/B testing across creatives, audiences, ad copies and campaign strategies .
- Work with creative and social media teams to develop performance-focused creatives.




- Identify opportunities to scale successful campaigns while maintaining profitability.
- Troubleshoot underperforming campaigns and implement corrective actions.
- Ensure proper pixels, conversion tracking, events and analytics are in place.
- Prepare regular performance reports with insights and recommendations.
- Stay updated with platform changes, competitor activity and digital marketing trends.

What We’re Looking For
- 2–3 years of hands-on experience in Performance Marketing .
- Strong experience with Meta Ads and Google Ads .
- Experience managing D2C and E-commerce campaigns independently.
- Proven ability to generate leads and/or sales through paid marketing .
- Strong understanding of campaign optimisation, tracking and performance analysis.
- Valuable knowledge of ROAS, CAC, CPL, CPA and conversion metrics .
- Analytical mindset with strong problem-solving skills.
- Ability to manage multiple campaigns and deadlines.
- Experie

📌 Performance Marketer (Thane)
🏢 Digiweave Mediatech
📍 Thane