Job Description
Job Title: Lead and Demand Generation Manager
n

nDepartment: Business Development Location: BKC Mumbai Experience: 10–12 years
nShift Time: 5 PM to 2:00 AM IST
n

nRole Overview
n

nWe are seeking a strategic and data-driven Demand Generation Manager to lead end-to-end pipeline generation initiatives for USA & Canada Markets. This role is responsible for driving awareness, lead acquisition, and revenue growth through integrated marketing campaigns, while closely partnering with Business Development and Sales teams.
n

nThe ideal candidate brings robust expertise in multi-channel demand generation, funnel optimization, and aligning marketing efforts directly with business outcomes.
n

nKey Responsibilities
n

n
- n
- Demand Generation Strategy &Planning;n

n

n
- n
- Own and execute the overall demand generation strategy aligned with revenue targets.n
- Define Ideal Customer Profiles (ICP), buyer personas and target segments in collaboration with sales.n
- Plan monthly, quarterly and annual campaign roadmaps to drive pipeline growth.n

n

n




- n
- Pipeline & Revenue Ownershipn

n

n
- n
- Drive Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) to meet pipeline targets.n
- Partner with Business Development Representatives (BDRs) to ensure lead quality and conversion.n
- Take accountability for pipeline contribution and revenue influence.n

n

n
- n
- Multi-Channel Campaign Executionn

n

n
- n
- Lead integrated campaigns across channels: paid media (Google, LinkedIn), email marketing, SEO, webinars, events, and content marketing.n
- Optimize performance marketing campaigns for lead acquisition and ROI.n
- Implement Account-Based Marketing (ABM) strategies for high-value accounts.n

n

n
- n
- Funnel Optimization & Lead Nurturingn

n

n
- n
- Design and optimize the end-to-end customer journey from awareness to conversion.n
- Build and manage lead nurturing workflows, scoring models, and se

📌 Lead and Demand Generation Manager (Mumbai)
🏢 1POINT1
📍 Mumbai