Job Title
- Title: Digital Campaign Executive
- Department: Academic Marketing (Higher Education)
- Location: Sector - 62 , Noida , India
About the Role
Introduction
Are you passionate about digital marketing and looking to make a meaningful impact in education? Join Oxford University Press (OUP), a world-renowned organization dedicated to advancing learning, research, and education globally. This is an exciting opportunity to be part of a team-oriented marketing team where your work directly contributes to connecting educators with high-quality academic resources.
As a Digital Campaign Executive, you will play a key role in delivering demand generation campaigns that support the growth of OUP's Higher Education business. Working with modern marketing automation and CRM tools, you will gain hands-on experience in campaign execution, audience targeting, lead generation, and marketing performance optimization. If you're looking to grow your digital marketing career in a purpose-driven organization that values innovation, collaboration, and continuous learning,
this role offers an excellent next step.
Opportunity
As a Digital Campaign Executive, you will:
- Work closely with marketing colleagues to deploy digital marketing campaigns, primarily through email marketing channels, to support campaign goals and business objectives.
- Build, proofread, quality-check, schedule, and deploy email marketing campaigns using marketing automation and CRM platforms.
- Ensure all campaign assets meet quality standards, best practices, and agreed timelines.
- Collaborate with campaign owners to optimize campaign performance and identify opportunities for improvement.
- Research and segment target audiences to ensure campaigns reach the most relevant lecturers and academic contacts.
- Support the generation of Marketing Qualified Leads (MQLs) and contribute to the demand generation pipeline.
- Monitor campaign performance against benchmarks, KPIs, and engagement metrics.
- Mainta
📌 Digital Campaign Executive (Noida)
🏢 OUP
📍 Noida