We are looking for a skilled Data Scientist with robust experience in marketing analytics, statistical modeling, econometrics, and data-driven decision-making. Responsibilities: Develop predictive models, forecasting solutions, and statistical models Perform customer, marketing, survey, and business analytics Develop and analyze Marketing Mix Models (MMM) and Multi-Touch Attribution (MTA)Conduct A/B testing, incrementality measurement, geo experiments, and causal inference Build Bayesian models and analyze marketing performance, ROI, adstock, and saturation Work with data from Google Ads, Meta, Linked In, CRM, GA4, and other data sources Build dashboards and analytical applications using BI and visualization tools Clean, validate, integrate, and analyze large datasets Translate complex analytical findings into actionable business recommendations Requirements:5+ years of professional experience in Data Science, Marketing Analytics,



Econometrics, Statistics, or a related field Bachelor’s/Master’s degree in Data Science, Statistics, Econometrics, Economics, Mathematics, Computer Science, or a related quantitative discipline Strong proficiency in Python and SQLStrong understanding of statistical modeling, predictive analytics, experimentation, and causal inference Practical experience with MMM, MTA, incrementality, or marketing measurement Experience with Bayesian methods, Py MC-Marketing, Google Meridian, or similar tools is preferred Experience working with marketing, customer, survey, CRM, and business datasets Strong analytical and problem-solving skills Ability to communicate complex analytical findings clearly to non-technical stakeholders

📌 Data Scientist (Uttar Pradesh)
🏢 eCom Ignite
📍 Uttar Pradesh