Role: Senior Copywriter
Location: Mumbai
Experience: 2–3 Years
Notice Period: Immediate to 15 Days

About the Company
Barcode Entertainment: Strategic Brand Solutions, based in Mumbai, is a leading player in the Indian influencer landscape, collaborating with premium brands and influencers to deliver exceptional results. Now a part of YKONE, Barcode is expanding its global reach and redefining the influencer landscape on an international scale. We are committed to making brands not just seen but felt worldwide through forward-thinking strategies and market insights.

Position Summary
We are looking for a Senior Copywriter who can develop sharp, engaging, and platform-first communication for leading brands and creators. The ideal candidate should have strong conceptual thinking, storytelling abilities, and experience writing for social media, influencer campaigns, digital platforms, and branded content.
The role will involve turning client briefs and campaign objectives into compelling creative ideas, scripts, concepts,



and copy while ensuring that the communication is aligned with the brand voice and campaign strategy.

Roles & Responsibilities
- Develop creative concepts, campaign ideas, and communication strategies based on client briefs.
- Write compelling copy for social media, influencer campaigns, branded content, digital campaigns, and advertising.
- Develop scripts for influencer videos, reels, short-form content, and branded integrations.
- Create campaign narratives, taglines, hooks, captions, content pillars, and creative copy.
- Translate brand objectives and consumer insights into engaging and culturally relevant content.
- Work closely with Creative Strategists, Brand Solutions, Client Servicing, Influencer Marketing, and Talent teams.
- Develop creative ideas and copy for pitches, presentations, and recent business proposals.
- Adapt communication and tone of voice across different brands, audiences, platforms, and content formats.
- Review and refine co

📌 Senior Copywriter (Mumbai)
🏢 Barcode Entertainment: Strategic Brand Solutions
📍 Mumbai