Job Description

JOB TITLE: Regional Sales Manager (General Trade)
Company: Kanhai Foods Limited
Location: Ahmedabad (with regular travel across Gujarat, Rajasthan, MP & Maharashtra)
Department: Sales & Distribution
Reports to: Business Head / Director
Employment Type: Permanent, Full-time (In-person; no hybrid or remote)

Compensation & Benefits
- Petrol/Diesel expenses on actuals
- Company CUG phone number provided
- Comprehensive incentive advantages package

Role Summary
Kanhai Foods is looking for a Head of General Trade to build and lead our open-market sales across Gujarat, Rajasthan, Madhya Pradesh, and Maharashtra. The role owns primary and secondary sales in the general trade channel — appointing and developing distributors and salesmen across territories, managing regional sales teams, and delivering sales targets and market growth. This is a hands-on leadership role for someone who can build a network from the ground up and drive numbers through the people under them.

What You Will Be Doing
- Own and deliver general trade sales targets across Gujarat, Rajasthan,



MP, and Maharashtra.
- Build and expand the open-market network — appoint, onboard, and develop new distributors and salesmen across all territories.
- Lead and manage regional sales teams (sales executives in each region), setting targets, reviewing performance, and driving accountability.
- Develop and execute territory-wise sales strategies to maximise market share, distribution reach, and revenue.
- Establish region- and distributor-level growth plans that connect to overall company objectives; review progress monthly/quarterly and drive corrective action.
- Drive width and depth of distribution — new outlet acquisition, product placement, and visibility in the market.
- Manage distributor relationships, including ROI, claims, stock, and coverage discipline.
- Use sales data to track performance, identify gaps and opportunities, and make effective on-ground decisions.
- Monitor competitor acti

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