Job Description

1. Multi-Channel Strategy & Market Expansion
• Design and execute a unified sales strategy spanning General Trade, Modern Trade, HORECA, E commerce/Q-commerce, and Institutional/B2B channels.
• Decide the right channel mix and sequencing by geography and product line, rather than defaulting to any single channel.
• Identify and prioritise high-potential segments, including:
◦ General Trade (kirana, wholesale, distributor-led retail) ◦ Contemporary Trade (supermarkets, hypermarkets, chain stores) ◦ HORECA — hotels, restaurants, cafés, catering, corporate dining, cloud & institutional kitchens ◦ E-commerce & quick-commerce platforms ◦ Institutional and bulk/B2B supply (corporates, facility management, government/PSU canteens)




• Lead expansion beyond Bengaluru into other major urban and adjacent markets, building a phased city/region rollout plan.
2. Distribution Network Development
• Build, appoint, and manage a robust distributor, super-stockist, and C&F; network across channels and geographies.
• Set distributor onboarding norms, territory mapping, credit terms, and performance benchmarks. • Drive primary and secondary sales discipline; monitor distributor ROI, stock health, and fill rates.
• Build direct-to-retail and direct-to-key-

📌 Sales Head (Vasanthanagar)
🏢 Satchmo Foods Private
📍 Vasanthanagar