Drive Allison Transmission's market expansion and brand leadership across India's commercial vehicle sector. As Assistant General Manager - Marketing, you will spearhead integrated marketing strategies for On-Highway Truck and Bus segments, Off-Highway applications, and Defense programs—directly influencing revenue growth and market share in one of the world's fastest-growing mobility markets. This role combines strategic market development with hands-on execution, positioning you as a key architect of Allison's success throughout the region.

ESSENTIAL FUNCTIONS

Strategic Planning & Execution
- Partner with senior management to develop and execute comprehensive marketing programs, strategies, and campaigns that drive measurable business results
- Lead market segmentation analysis and develop segment-specific strategies in collaboration with regional country teams
- Design and implement marketing plans that communicate Allison's core value proposition: performance, productivity, efficiency, and reliability

Market Development & Intelligence




- Identify and quantify market opportunities for recent Allison products, providing critical insights for product specifications tailored to Indian requirements
- Conduct market analysis and competitive intelligence to track evolving marketplace dynamics and inform strategic decisions
- Establish data management and tracking systems to optimize marketing effectiveness and support sales growth initiatives

Cross-Functional Leadership
- Coordinate with Asia-Pacific team members to ensure consistent, effective marketing strategies that accelerate sales growth across India
- Support cross-regional opportunities and Strategic Insight initiatives to maintain Allison's competitive advantage globally
- Collaborate with internal departments and external partners on strategic projects
- Brand Building & Communications
- Develop regional marketing tools and resources to strengthen Allison's brand presence and market positioning
- Build and ma

📌 Assistant General Manager (India)
🏢 Allison Transmission
📍 India