Job Description
Key Responsibilities
n● Write high-conversion Hindi copy across formats: print, outdoor, digital, and CRM (WhatsApp, SMS, etc.)
n● Craft sharp headlines, hooks, and CTAs that grab attention in seconds
n● Translate campaign ideas into culturally relevant Hindi—not literal translations
n● Adapt tone seamlessly: witty, emotional, direct, or salesy—depending on the brief
n● Collaborate with designers and marketers to ship campaigns fast
n● Continuously iterate based on performance data and feedback
n● Maintain a strong, consistent Hindi brand voice across touchpoints
n● Bring ideas to the table—not just execution
n

nRequirements
n● You think in Hindi and write naturally across formats (pure Hindi + Hinglish)
n● Proven experience writing across formats—newspaper ads, billboards, digital and short-form
n● Ability to interpret data and performance metrics to inform copy decisions
n● Strong instinct for what works in mass + digital communication
n● Ability to simplify, punch up, and make copy memorable
n● Comfortable working in a fast-paced,



high-ownership startup environment
n● Obsessive about clarity, brevity, and impactGood to Have
n● Experience in a high-growth startup
n● Understanding of performance marketing and conversion-driven copy
n● Exposure to WhatsApp or vernacular-first communication
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nWhat We Offer
n● Opportunity to shape consumer narratives in one of India’s fastest-growing sectors.
n● A mission-driven setting combining creativity with measurable business impact.
n● Exposure to cutting-edge digital marketing and lead generation strategies.
n● Collaborative, growth-focused culture with room for innovation.
n

nAbout SolarSquare
nSolarSquare is India's most trusted and fastest growing residential solar company.
nWe bring trust, transparency, financing and best-in-class after sales service to every
nhome owner looking to go solar. Our aim is to become India's #1 rooftop solar brand
nand empower 100k homes t

📌 Content Writer (Bengaluru)
🏢 SolarSquare
📍 Bengaluru