ABOUT THE PROSPECT
EscPlan is building India's largest multi-brand travel and lifestyle platform.
We are now expanding beyond luggage into adjacent accessories under our own licensed brands — HRX, Snitch, US Polo Assn., and Rare Rabbit. This is the first of many category launches planned on the platform, and we're hiring the person who will build the playbook for all of them.
This is a founder-mode, 0→1 category-building role. You will own the full lifecycle of a new selection: spotting the white space, signing the brand, negotiating the commercials, getting it live on site, and turning on demand. You report directly into the category leadership and will work shoulder-to-shoulder with brand licensing, catalog/tech, supply chain, and growth teams.
THE LEADERSHIP STANDARD
At EscPlan, we call it SOLUTION LEADERSHIP. We don't hire category managers who only manage a P&L; on a spreadsheet, and we don't hire growth marketers who only run ad accounts. We hire people who can sit across the table from a brand's leadership team to close a margin negotiation in the morning,



and restructure a Google Performance Max campaign structure in the afternoon.
This isn't about wearing multiple hats — it's about refusing to accept the artificial divide between sourcing selection and selling it. If a listing is live but not converting, you don't wait for the marketing team to fix it — you dig into the funnel yourself. If a brand negotiation stalls on margin, you don't escalate and wait — you find the structure that works for both sides. If you can build a 3-year accessories category roadmap on Monday and troubleshoot a Meta ad creative on Tuesday without losing sight of either, you'll fit right in.
WHAT YOU'LL OWN
Whitespace&Selection; Strategy
● Identify gaps in EscPlan's current accessories, luggage, and travel-gear assortment relative to customer demand, competitor catalogs, and category trends.
● Build and maintain a prioritized pipeline of categories and sub-categories worth launchi

📌 Category Leader (Bengaluru)
🏢 Escape Plan
📍 Bengaluru