Burger or Chai (BoC) is a youth-focused Indian quick-service restaurant (QSR) brand that combines burgers and chai into an affordable, high-frequency dining experience. Designed for India’s fast-growing QSR market, BoC emphasizes operational simplicity, cultural relevance, and a standardized menu supported by a centralized supply chain and tech-enabled operations. The brand currently operates outlets in Mumbai and Nagpur, with 50 franchises booked for 2026, positioning it for rapid national expansion. Through a franchise-first model, BoC focuses on strong unit economics, faster break-even, and comprehensive partner support across location selection, store setup, training, marketing, and operations. With a vision to scale 1,000 outlets by 2030, BoC is building a national platform that delivers speed, quality, and sustainable growth for India’s next generation of diners and entrepreneurs. Role Overview The Franchise Sales Manager will be responsible for driving franchise growth for Burger or Chai by identifying, pitching, and converting potential franchise partners.



This role requires solid sales ability, relationship building, and understanding of business expansion strategies. Key Responsibilities Franchise Sales & Lead Generation Identify and generate new franchise leads through multiple channels. Conduct franchise presentations and business pitches. Explain brand concept, investment structure, ROI, and operational model to prospects. Convert qualified leads into signed franchise agreements. Pipeline & Conversion Management Manage franchise sales funnel from enquiry to closure. Track and follow up with leads regularly. Maintain CRM and sales reporting. Partner Evaluation Screen and evaluate potential franchise partners based on financial capability, location suitability, and brand fit. Coordinate with internal teams for feasibility and approvals. Market Expansion Identify new cities and growth opportunities. Conduct market research and competitor analysis. Partici

📌 Sales Manager (Maharashtra)
🏢 BoC - Burger or Chai
📍 Maharashtra