Amazon Pay is looking for a Senior Marketing Manager who will own the end-to-end onsite marketing engine across lifecycle, GTMs, and channel operations. This person will be the single threaded owner of how we plan, execute, and optimize marketing across onsite assets (Gateway, Interstitials, Thank you page asset), lifecycle journeys to settle and upsell on the app, and strategic GTM launches for Amazon Pay products and Amazon sale events (HVEs/ARTs) as an SPOC. The role requires someone who can think strategically about share of voice planning while also getting into the weeds of journey orchestration, experiment design, and cross functional coordination with central homepage & events teams as well as internal category teams.

Key job responsibilities

1. Own monthly SOV (Share of Voice) planning across all onsite channels. Build and maintain the SOV planning mechanism and tenets that enable inventory allocation across GTMs, always on programs, and strategic priorities. Ensure every launch has a clear channel plan with impression targets, CTR guardrails, and cohort targeting logic.
2.



Manage the strategic intake process for launches. Coordinate across product, category, and business teams to ensure every GTM request is triaged, planned, and executed with clear ownership and timelines.
3. Lead the onsite intercept strategy for new app launches and feature rollouts. Drive actions on how new products get surfaced to the right customers at the right time through onsite placements, coordinating with product, design, and engineering.
4. Define and run lifecycle marketing journeys across the full funnel: Acquire, Engage, Upsell. Set up multi stage automated journeys on the engagement platform including triggers, branching logic, channel selection, wait times, and exit criteria. Track stage wise drop offs weekly and action fixes.
5. Serve as the events leader for Stores led events (Prime Day, Outstanding Indian Festival etc). Own the marketing GTM from teaser through sale, includ

📌 Onsite Marketing lead, Amazon Pay (Bengaluru)
🏢 Amazon
📍 Bengaluru