Job Description
JOB TITLE: Regional Sales Manager (General Trade)
nCompany: Kanhai Foods Limited
nLocation: Ahmedabad (with regular travel across Gujarat, Rajasthan, MP & Maharashtra)
nDepartment: Sales & Distribution
nReports to: Business Head / Director
nEmployment Type: Permanent, Full-time (In-person; no hybrid or remote)
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nCompensation & Advantages
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- Petrol/Diesel expenses on actualsn
- Company CUG phone number providedn
- Comprehensive incentive benefits packagen

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nRole Summary
nKanhai Foods is looking for a Head of General Trade to build and lead our open-market sales across Gujarat, Rajasthan, Madhya Pradesh, and Maharashtra. The role owns primary and secondary sales in the general trade channel — appointing and developing distributors and salesmen across territories, managing regional sales teams, and delivering sales targets and market growth. This is a hands-on leadership role for someone who can build a network from the ground up and drive numbers through the people under them.
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nWhat You Will Be Doing
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- Own and deliver general trade sales targets across Gujarat, Rajasthan, MP, and Maharashtra.n
- Build and expand the open-market network — appoint, onboard, and develop new distributors and salesmen across all territories.n
- Lead and manage regional sales teams (sales executives in each region), setting targets, reviewing performance, and driving accountability.n
- Develop and execute territory-wise sales strategies to maximise market share, distribution reach, and revenue.n
- Establish region- and distributor-level growth plans that connect to overall company objectives; review progress monthly/quarterly and drive corrective action.n
- Drive width and depth of distribution — new outlet acquisition, product placement, and visibility in the market.n
- Manage distributor relationships, including ROI, claims, stock, and coverage discipline.n
- Use sales data to track performance, identify gaps and opportunities, an

📌 Regional Sales Manager (India)
🏢 Kanhai Foods Ltd ( Kabhi-B)
📍 India