Job DescriptionSportstech is strengthening its in-house Performance Marketing team, and Microsoft Advertising is an key growth channel alongside Google Ads.
NWe are looking for an Assistant Manager – Microsoft Bing Ads who will take end-to-end ownership of Microsoft Advertising across our key European markets, including DACH, France, Italy, and Spain .
NYou will be responsible for building Microsoft Ads into a scalable and profitable acquisition channel by identifying incremental demand, improving campaign efficiency, optimizing Shopping and product feeds, and leveraging emerging opportunities such as Microsoft Copilot advertising .
NThis role is ideal for someone who combines strong paid-search expertise with analytical thinking, commercial ownership, and a hands-on approach to campaign optimization.
Key Responsibilities N
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- Own and manage Microsoft Advertising campaigns end-to-end , including Search, Shopping, Performance Max, and Copilot placements across European markets. N
- Take accountability forcampaign budgets, performance, profitability,



and return on advertising spend. N
- Build and expand Microsoft Ads coverage using intelligent Google Ads imports while adapting campaigns specifically for Microsoft audiences instead of simply duplicating existing campaigns. N
- Manage and optimize Microsoft Merchant Center product feeds , including feed structure, product quality, disapprovals, and ongoing optimization. N
- Monitor and achieve performance targets including ROAS, CPA, and KUR . N
- Manage campaign budgetsand pacing across multiple markets and campaign types. N
- Optimize Copilot and AI-driven campaign placements using appropriate assets, audience signals, exclusions, and conversational advertising copy. N
- Own Microsoft Ads conversion tracking, including UET tags , and ensure tracking accuracy across the wider measurement setup. N
- Plan and execute structured A/B tests across bidding strategies, audiences, ad copy, product feed

📌 Assistant Manager (India)
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📍 India