Key Responsibilities
1.Product Marketing
- Own positioning, messaging, and value propositions across product lines
- Lead product launches and GTM in partnership with Product and Sales
- Create persona-driven collateral: decks, one-pagers, use cases, and battlecards
- Conduct competitor benchmarking and win/loss analysis
- Drive in-product comms and feature adoption strategies

2.Demand Generation
- Own global pipeline generation through paid, SEO, content, ABM, and email
- Build full-funnel campaigns optimized for MQL, SQL, and ARR targets
- Set up attribution, analytics, and campaign automation using HubSpot (or equivalent)
- Partner with Sales to improve MQL→SQL conversion and feedback loops
- Hire and lead performance marketers, campaign managers, and content specialists

3.Brand, PR & Communications
- Define and evolve Spyne's brand in U.S., EU, and India markets
- Lead PR for launches, funding, partnerships, and founder features
- Build and manage media relationships, PR agencies, and analyst networks
- Drive thought leadership via content, panels, podcasts,



and opinion articles

4.Community Building (India Focus)
- Grow an active dealer community through meetups, webinars, forums
- Launch dealer WhatsApp groups, newsletters, and ambassador programs
- Build India's first auto retail exhibition modeled after NADA/NIADA
- Turn top dealers into advocates, speakers, and brand champions

5.Content & Social Media
- Manage content calendar aligned with GTM, product, and brand goals
- Own presence across LinkedIn, YouTube, Twitter/X, Instagram
- Produce high-quality short-form content: videos, reels, case studies
- Track engagement, experiment with formats, and optimize for reach

6.Marketing Strategy & Leadership
- Define marketing OKRs and drive alignment across GTM teams
- Build and scale a world-class marketing org across India and the U.S.
- Hire top talent across product marketing, growth, content, and events
- Own marketing budget and drive ROI across all funct

📌 Head of Marketing (Gurugram)
🏢 Spyne
📍 Gurugram