Key Responsibilities:
- Plan, execute, and optimize Google Ads & Meta Ads campaigns for lead generation and business growth
- Monitor campaign performance and ensure ROAS (Return on Ad Spend) improvement
- Handle campaign budgeting, spending allocation, and cost optimization strategies
- Analyze campaign performance metrics, audience behavior, and conversion insights
- Create lead generation and paid marketing strategies aligned with client business goals
- Perform campaign audits and suggest optimization recommendations
- Ensure proper conversion tracking, analytics setup, and reporting:
- Handle end-to-end client communication, campaign reporting, and escalations:
- Lead and mentor the performance marketing team to achieve targets and deadlines
- Coordinate with content, creative, and web teams for better campaign performance
- Conduct competitor analysis and market research to improve campaign effectiveness
- Prepare weekly/monthly campaign reports and performance presentations
Requirements:
- 5+ years of experience in Performance Marketing:
- Team handling/leadership experience is mandatory
- Solid expertise in Google Ads, Meta Ads, Campaign Scaling & Optimization:
- Excellent analytical and reporting skills
- Experience in ROI, CPL, ROAS, and conversion optimization
- Strong communication and client handling skills
- Age limit:Up to 30 years