Job Title: Digital Marketing Manager

Job Type: Full-time

Location: Gurgaon

Key Responsibilities
- Plan, launch, and manage lead generation campaigns across Meta (Facebook & Instagram), Google Ads, YouTube, LinkedIn, and other digital platforms.
- Generate qualified buyer, investor, and seller leads for residential and commercial real estate projects.
- Create and optimize ad creatives, audiences, landing pages, and lead funnels.
- Monitor campaign performance and continuously improve CPL (Cost Per Lead), conversion rates, and ROAS.
- Implement retargeting and remarketing campaigns to increase lead conversions.
- Collaborate with sales teams to ensure lead quality and campaign effectiveness.
- Track and report key marketing metrics using tools such as Google Analytics, Meta Business Manager, and CRM systems.
- Conduct market research and competitor analysis to identify growth opportunities.
- Manage marketing budgets and ensure productive allocation of advertising spend.

Requirements:
- Bachelor's degree must.
- 3+ years of experience in Performance Marketing,



Digital Marketing, or Lead Generation, preferably in real estate.
- Proven experience managing Meta Ads and Google Ads campaigns with measurable lead generation results.
- Strong understanding of audience targeting, conversion tracking, pixel implementation, and marketing funnels.
- Experience with CRM systems and lead management processes.
- Proficiency in Google Analytics, Google Tag Manager, Meta Business Suite, and reporting tools.
- Strong analytical and problem-solving skills.
- Excellent communication and project management abilities.

Preferred Qualifications
- Experience in the real estate industry.
- Knowledge of landing page optimization and conversion rate optimization (CRO).
- Experience with marketing automation and WhatsApp lead nurturing campaigns.

Compensation & Benefits
- Competitive salary + performance incentives.
- Growth opportunities within the organization.
- Dynamic and results-driv

📌 Digital Marketing Manager (Gurugram)
🏢 NEXT GEN REALTY
📍 Gurugram