Responsible for promoting the company’s products, generating qualified leads through field and digital marketing, and supporting sales growth through effective marketing execution.
Key Roles
1. Lead Generation & Field Marketing
- Execute field marketing, stall activities, and exhibitions:
- Identify target areas and high-potential locations:
- Generate and share qualified leads with the sales team
2. Route Planning & Field Execution
- Plan daily and weekly routes for effective area coverage:
- Focus on high-conversion zones and repeat visits:
- Coordinate with sales team for key site visits
3. Digital Marketing Coordination
- Coordinate with third-party agencies for campaigns and leads:
- Monitor digital leads and ensure timely follow-up:
- Review campaign performance and report insights
4. Branding & Promotion
- Maintain brand visibility across all channels:
- Support marketing materials (brochures, banners, etc.):
- Ensure brand consistency in all activities
5. CRM, Reporting & Market Insights
- Update leads and activities in CRM regularly:
- Track lead status, performance, and ROI:
- Analyze market trends, competitors, and customer feedback