Key job responsibilities
Key Job Responsibilities
- Partner with Marketing team to develop annual marketing budgets and quarterly forecasts aligned to business growth objectives
- Create and implement marketing ROI models and customer acquisition cost frameworks to optimize marketing spend efficiency
- Financial Planning & Analysis for marketing campaigns, including pre-launch projections and post-campaign performance analysis
- Develop financial models to evaluate content marketing strategies and their impact on viewership and engagement metrics
- Drive automation of marketing finance reporting through collaboration with BI and analytics teams
- Conduct competitive benchmarking analysis on marketing spend efficiency across streaming platforms
- Support business case development for current marketing channels and partnership opportunities
Basic qualifications
- 3+ years of finance experience
- Bachelor's degree in finance, accounting, business, economics, or a related analytical field
Preferred qualifications
- CA or MBA,
- 4+ years of business finance experience
- Experience working with large-scale data mining and reporting tools (examples: SQL, Cognos) and other financial systems (example: Oracle)
BASIC QUALIFICATIONS:
- 3+ years of tax, finance or a related analytical field experience
- 4+ years of creating process improvements with automation and analysis experience
- 4+ years of identifying, leading, and executing opportunities to improve, automate, standardize or simplify finance or business tools and processes experience
- Experience with advanced use of SQL for data mining and business intelligence
PREFERRED QUALIFICATIONS:
- 4+ years of participating in continuous improvement projects in your team to scale and improve controllership with measurable results experience
- MBA, or CFA
- Knowledge of Tableau