Key Responsibilities

Performance Marketing & Campaign Management
- Plan, execute, and optimize paid marketing campaigns across platforms such as

Google Ads, Meta (Facebook & Instagram), YouTube, and marketplace ads.
- Drive lead generation, conversions, and sales growth aligned with FMCG business

objectives.
- Manage end-to-end campaign lifecycle including budgeting, targeting, creatives,

bidding strategies, and optimization.
- Conduct A/B testing on ad copies, creatives, landing pages, and audiences to improve

performance metrics.

Analytics, Reporting & Optimization
- Monitor key performance indicators (CPC, CPA, ROAS, CTR, conversion rate, CAC).
- Analyze campaign data and generate regular performance reports and actionable

insights.
- Optimize campaigns based on data-driven decisions to maximize ROI and reduce

acquisition costs.
- Track website and campaign performance using tools such as Google Analytics,

Google Tag Manager, and Meta Pixel.

Cost Control
- Manage and optimize monthly and quarterly marketing budgets efficiently.




- Ensure maximum ROI while maintaining cost-effectiveness across all paid channels.
- Coordinate with finance for billing, and reconciliations.

FMCG & Food Category Focus
- Understand FMCG buying behavior, seasonal trends, product launches, and

promotional cycles.
- Work closely with brand, sales, and distribution teams to align campaigns with GTM

strategies.
- Support current product launches, regional campaigns, distributor promotions, and

festive offers.

Cross-Functional Coordination
- Collaborate with internal creative teams or agencies for ad creatives, videos, and

landing pages.
- Coordinate with e-commerce, sales, and CRM teams to track lead quality and

conversion outcomes.
- Ensure consistency in brand messaging across all paid channels.

Key Skills & Competencies
- Strong hands-on expertise in Google Ads, Meta Ads, and performance-driven digital

platforms
- Proven experience in FMCG performance marketing campaigns
-

📌 Performance Marketing Executive (Kandivali)
🏢 Chheda Specialities Foods
📍 Kandivali