Job Description - Digital Marketing Executive (Social Media & Campaigns)

Position: Digital Marketing Executive - Social Media & Campaigns

Location: Indore

Department: Marketing / Digital Marketing

Reporting To: Marketing Manager / Head of Marketing

Role Overview

Key Responsibilities

Social Media Management

Plan, create, and publish engaging content (posts, reels, videos, graphics, stories) across all social media platforms (Facebook, Instagram, LinkedIn, Twitter/X, YouTube, etc.).

Manage social media calendars to ensure timely and consistent brand communication.

Monitor trends, hashtags, and competitor activities to enhance brand visibility.

Handle community engagement - responding to comments, messages, and inquiries.

Digital Campaign Management

Plan, execute, and monitor paid ad campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.).

Optimize campaigns for better ROI, CTR, and conversion rates.

Manage influencer collaborations and digital partnerships for brand campaigns.

Conduct A/B testing of creatives, ad copies, and landing pages.

Analytics & Reporting





Track and analyze social media performance using analytics tools.

Prepare weekly and monthly reports on engagement, reach, impressions, and conversions.

Recommend improvements based on data-driven insights.

Content & Branding

Coordinate with graphic designers, content writers, and video editors for creative requirements.

Ensure brand consistency in tone, messaging, and design across all digital platforms.

Develop innovative ideas for online promotions, contests, and campaigns.

Qualifications & Skills Required

Bachelor’s degree in Marketing, Digital Marketing, Communications, or a related field.

1-3 years of proven experience in social media management and digital marketing campaigns.

Robust knowledge of social media platforms, paid advertising, and analytics tools.

Hands-on experience with Meta Business Suite, Google Ads, LinkedIn Campaign Manager, and SEO basics.

Excellent communicat

📌 Jr. Digital Marketing Executive (Indore)
🏢 Simfa Labs
📍 Indore