Job Description

Lead Designer Location: Hyderabad, India Employment Type: Full time Experience: 4-8 Years About the job Divami Design Labs is a Human-Centered Design consultancy in Hyderabad. We build intelligent, spatial, empathy-driven digital products for enterprises and startups worldwide — from enterprise SaaS to AI-powered consumer platforms. Design Thinking is not a process we follow; it is the operating rhythm of every engagement. The Role /"A concept-to-completion role/" You own the full process — from ambiguous brief to shipped, validated product. You drive HMW sessions, synthesize Affinity Maps, apply AI-First thinking at the brief stage, and challenge every assumption with JTBD before opening Figma. You lead, not execute. Drive HMW sessions — don't attend them. Synthesis Affinity Maps from raw research. Apply AI-First thinking at the brief stage — not after wire-frames. Challenge every assumption with JTBD before opening Figma. Four Design Lenses — Non-Negotiable AI-FIRST AI-First Product Thinking Design for probabilistic AI outputs.



Frame concordances with JTBD + Mental Models. SPATIAL Experience-Led Spatial Design IA at environmental scale. Depth cues, gesture navigation, multi-surface continuity. CREATIVE Creative Thinking Lateral Thinking, SCAMPER, Crazy 8s, Bio mimicry in live workshops. HCD Human-Centered Design Contextual Inquiry, Empathy Maps, POV statements, HMW framing. Never assume. What You’ll Own 01 Discover ● Contextual Inquiry — ethnographic observation in real environments. ● Empathy Maps — say/think/do/feel — beyond self-reported behavior. ● Mental Models + Card Sorting to validate IA assumptions. ● AI-First lens — identify where intelligence reduces cognitive load. 02 Define ● Affinity Mapping to cluster observations into insight themes. ● POV statements — user + need + insight — as design anchors. ● HMW questions + JTBD framing + Customer Journey Maps. ● Service Blueprints that expose front stage gaps and backstage breakdowns. 03 Deve

📌 Lead Designer (Hyderabad)
🏢 Divami
📍 Hyderabad