Job Description:

Department: Ortho

Job Title: Assistant General Manager - CRM

Job Location: Corporate Office, Ahmedabad

Experience Required: 15 to 20 Years

Role Objective:
- To lead and govern the international distribution business and customer relationship management function for the Ortho vertical. The role is accountable for export sales invoicing, customer acquisition and upgrades, premium-product revenue mix, DSO and collections, forecasting, order-to-cash governance, customer service, distributor management, process compliance, digital transformation through SAP and Salesforce, and the development of a robust CRM organization. The role must provide explicit commercial direction, review performance at defined intervals, remove execution bottlenecks and ensure that business commitments are delivered through disciplined cross-functional coordination.

Role and Responsibilities:

International Business Strategy and Revenue Delivery
- Translate the approved annual international distribution strategy into market-wise, quarter-wise and customer-wise execution plans.




- Own the achievement of the approved export distribution sales invoicing target and review progress against quarterly milestones.
- Drive year-on-year growth through existing-customer expansion, new customer acquisition, customer upgrades and improved premium-product penetration.
- Review the performance of assigned regions, distribution partners, direct offices and customer segments, and implement corrective actions for target gaps.
- Lead preparation for the annual business plan and budget process and ensure that the operating plan is supported by realistic forecasts, customer actions and collection plans.

Business Development and Customer Growth
- Engage existing and potential international customers for business development and relationship expansion.
- Establish customer-segmentation priorities and ensure structured engagement with A and B customers, along with periodic follow-up for C and D cus

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