Company: B-Tech Digital Agency

Location: Coimbatore

Job Type: Full-Time

Experience: 0– Years Preferred

About the Role

B-Tech Digital Agency is looking for a Performance Marketer with hands-on experience in Meta Ads, Lead Generation and Social Media Management.

The ideal candidate should be able to plan, execute, monitor and optimize digital advertising campaigns with a solid focus on generating quality leads and measurable results for clients.

Roles & Responsibilities
- Plan, create and manage Facebook & Instagram (Meta) Ad campaigns
- Handle Lead Generation, Traffic, Engagement and Conversion campaigns
- Research and create relevant target audiences, custom audiences and retargeting audiences
- Monitor and optimize campaigns to improve CPL, CPC, CTR, CPA and overall ROI
- Perform A/B testing on creatives, ad copy, audiences and campaign strategies
- Identify winning campaigns and scale them effectively
- Coordinate with the Graphic Design & Content Team for ad creatives
- Manage clients' Facebook & Instagram social media accounts




- Plan and maintain social media content calendars
- Monitor campaign budgets and daily ad spend
- Analyse lead quality and campaign performance
- Prepare weekly/monthly performance reports
- Provide recommendations to improve client campaign results
- Stay updated with Meta Ads trends, algorithm changes and digital marketing strategies

Required Skills
- Strong practical knowledge of Meta Ads Manager
- Facebook & Instagram Advertising
- Lead Generation Campaigns
- Audience Targeting & Retargeting
- Campaign Optimization
- A/B Testing
- Social Media Management
- Basic understanding of Meta Pixel and conversion tracking
- Ability to analyse campaign metrics and make data-driven decisions
- Good communication and team coordination skills

Added Advantage

Knowledge or experience in:
- Google Ads
- Google Analytics 4 (GA4)
- Google Tag Manager
- Meta Pixel / Conversion API
- Canva
- Landing Page Optimization
- Marketing Automation

Ca

📌 Performance Marketer (Chennai)
🏢 B-Tech Digital Agency
📍 Chennai