About the Team
iQuanti’s Solutions team is comprised of marketing professionals from a variety of backgrounds who build bespoke solutions and drive growth in our current client portfolio, largely consolidated within the Fortune Global 100. Banking, Financial Services and Insurance (BFSI) vertical is one of the key areas of growth for iQuanti, and the team is focused on developing differentiated solutions for this vertical.

About the Role
iQuanti is looking for an experienced and result-driven individual to join the Solutions team as a Director of Digital Paid Channel Solutions. You will be responsible for setting up, implementing, and managing the overall digital marketing strategy for iQuanti's enterprise clients in order to maximise the digital acquisition ROI of our clients and drive growth.
This role will require robust analytical skills in both paid platforms and analytics tools with a deep knowledge of digital media, technology and best practices.

Responsibilities:
- Design and implement comprehensive digital marketing strategies on all digital marketing, including SEM,



Social Media, Email, Video & Display advertising campaigns
- Collect and analyse data from various digital marketing channels to measure the effectiveness of campaigns, identify trends, and make data-driven decisions for optimisation
- Build media plans, devise paid search campaign strategy and plans for our enterprise customers
- Support the engagement teams who create, implement, track, analyse, and optimise campaigns across the various platforms with best-practice recommendations
- Perform regular quality assurance/quality control checks on assigned client campaigns to ensure they are running as contracted
- Supervise in-depth analysis of campaign performance, offering insights and recommendations for improvement
- Continually identify automation opportunities across campaigns while driving towards client KPIs
- Provide inputs into monthly strategy read-outs and performance insights (inter

📌 Director - Paid Media (Bengaluru)
🏢 Iquanti
📍 Bengaluru